Hello and welcome to the Chamber Member Advantage System. If you've ever asked yourself:

"How can I attract new members to my chamber?" 
"How can I increase the perceived value of Chamber membership?"
"How can I increase the perceived value of Chamber membership?"
"How can I cost-effectively increase the true value of being a Chamber member?"
"What's the best way to dramatically increase our retention rate?"

Or if you've ever just needed to expand the benefits you offer your members by providing targeted products and services to help them grow their business . . . . .

. . . . .  you're at the RIGHT place!

The CMA System In a Nutshell

We regard 'ADVANTAGE' magazine as our flagship product. It has been shown to be a very powerful tool to help Chambers dramatically increase their member retention rates, in a simple process that takes none of your time and is easily affordable for any Chamber.

However, 'ADVANTAGE' magazine is just one piece of the Chamber Member Advantage System. Our program presents a 'Monthly Special' to your members every month throughout the year. All you have to do is promote the offer through your website, your monthly newsletter and your monthly email blast that you send to your entire membership list. There is absolutely no cost to your Chamber to provide your members with the opportunity to receive marketing products and services to help them grow their business through the Chamber Member Advantage System.

Here's a simple, yet important fact that you have to know. If a member of your Chamber avails themself of only one of the 12 to 15 offerings we present in any given year, that one purchase will save them the total cost of a yearly membership investment in almost any Chamber in the U.S.

These resources include, but are not limited to:





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These are just some of the ways that we can help your members attract customers and boost sales. These are high-quality products and services, offered by skilled professional in our network of service providers that we use every single day. You can recommend them with confidence, knowing that all of our work is totally guaranteed. There is no risk to your Chamber!

We handle 100% of the entire process from start to finish. There is no need for your staff to be involved in the workflow, once you promote the offering. The only thing you'll need to do is take credit for providing your membership with the access to professional sales and marketing assets that every small, local business needs to keep their business growing. Your members will thank you and reward you by renewing their membership in the Chamber without ever asking that predictable, once a year question when they receive their invoice, "What have you done for me, lately?"

We all know that the acquisition cost to obtain a new member can be extremely high. The most successful Chambers work to make a high retention rate the backbone in keeping their Chamber in a strong financial position. Let us help you increase your retention by providing these services to your members, each and every month.

A Little About Me

Hello. I'm Frank Falcone and I'm the founder of Chamber Member Advantage and the CMA System. By having spent over a decade doing membership development for Chambers of Commerce and BBB's all across the country I am very cognizant of the challenges you face on a daily basis to attract, inform and convert local businesses into engaged, long-term members.

In my position as the National Training Director for Allen & Associates, the largest membership development company in the U.S. at that time, I was responsible for training thousands of membership representatives. My teams worked in over 50 cities and were directly responsible for activating hundreds of thousands of new Chamber and BBB members during those years. That is not a typo, nor is it hyperbole. It's a fact!

I came out of formal retirement 6 months ago to renew my life-long commitment to helping small, local business maneuver their way through difficult times.